Found myself making the same point twice today in two completely different environments: we in the educational technology community have not done a good job of making the case for technology integration. We can mandate and evaluate technology use, but until we convince teachers and administrators that there is some value added when using technology, it will only be the innovators who truly integrate. Others will continue to use technology when it fits neatly into what they’ve always done but we won’t see any major changes in pedagogy or instructional strategies.